Who We Are

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Founder, 

EQPR Consulting

Elaine Quan is a senior communications and event marketing professional with over 25 years of experience working with globally recognized brands including Hugo Boss, Joe Fresh, the Toronto Raptors, and TIFF. She brings a proven ability to connect brands with communities through high-impact, culturally relevant experiences. Elaine is especially passionate about championing the Asian community and supporting local, BIPOC-owned small businesses through intentional storytelling and visibility. Her deep network, industry insight, and track record in brand-building make her a trusted partner for organizations looking to engage diverse audiences and make meaningful, community-centered impact.

CEO, 

Chattime and Bake Code

Trinh Tham is an accomplished retail, QSR, and consumer brands executive and currently serves as Chief Executive Officer of Kevito Group, overseeing Chatime Canada and Bake Code. With over 25 years of leadership experience at some of Canada’s most iconic brands — including Tim Hortons, Loblaw Companies, Sobeys, and Harry Rosen — Trinh is known for driving brand growth, operational excellence, digital transformation, and building high-performance teams.

She is the former Founder of Straatt Business Reimagined, a boutique strategy and business consulting practice, and has led transformative work across strategic planning, P&L management, menu innovation, e-Commerce, loyalty, and guest experience.

Trinh proudly serves on the boards of Chatters Limited Partnership, Canadian Women in Sport, and Herzing College, and is passionate about advancing inclusive leadership and community impact in Canadian business.

VP, Creative

Menē

Christine Kwan is a creative director and visual storyteller whose work lives at the intersection of art, culture, and identity. Born in Hong Kong and raised in Toronto., Christine grew up navigating the space between worlds, always searching for reflections of herself in the art, fashion, and media she loved.

With a background in fine arts and over a decade of experience leading creative at brands like Menē, and Harry Rosen, Christine brings a refined, emotionally intelligent lens to every project, whether crafting campaigns, shaping brand narratives, or building visual worlds.

Her creative practice is rooted in the belief that beauty is a language, and that storytelling—when it reflects the fullness of who we are—can shift culture.

Luxury & Fashion Marketing Professional

Lunar Cheng is a seasoned strategic marketing leader with Asian roots and a global outlook, bringing over two decades of experience in the luxury fashion industry

across Asia Pacific and North America. She has held senior roles at prestigious

brands, including VP, Marketing & Communications, Asia Pacific at Versace, and Marketing Communications Director at Valentino, leading regional strategies for

both houses. Now based in Canada, Lunar continues to champion multicultural brand engagement and cross-cultural storytelling. She also helped spearhead the

launch of the JADE Awards, celebrating Asian excellence in media, arts, and culture.

Editor-In-Chief,

GLORY Media

Lance Chung is the Editor-in-Chief and Creative Director at GLORY Media, a national and international multi-media platform focusing on the intersection of business, sports, culture, and luxury. Raised in the small town of Banff, Alberta, Lance cut his teeth in the industry when he moved to Toronto in 2012, accumulating over a decade of experience as a media professional. Over the course of his career, Lance has always underscored the importance of diverse editorial coverage and media representation, actively prioritizing under-represented stories in key positions like cover stories, podcasts, and features. He has worked with some of today's greatest leaders, including: Serena Williams, Simu Liu, Masai Ujiri, Nobu Matsuhisa, Takashi Murakami, Meghan Markle, and many more. 

Christine Kwan is a creative director and visual storyteller whose work lives at the intersection of art, culture, and identity. Born in Hong Kong and raised in Toronto., Christine grew up navigating the space between worlds, always searching for reflections of herself in the art, fashion, and media she loved.

With a background in fine arts and over a decade of experience leading creative at brands like Menē, and Harry Rosen, Christine brings a refined, emotionally intelligent lens to every project, whether crafting campaigns, shaping brand narratives, or building visual worlds.

Her creative practice is rooted in the belief that beauty is a language, and that storytelling—when it reflects the fullness of who we are—can shift culture.